The privacy policy and terms of use apply to all users who access and visit the website www.juparana.com.br
The privacy of visitors is especially important to us, and we are committed to protecting it. We collect and use some personal data belonging to those who use this website to guarantee the quality of the response.

Introduction
We make this privacy policy available, which contains valuable information about:

• Who should use this website
• Which data we collect and what we do with them
• Your rights concerning your personal data
• How to contact us

This policy explains what we will do with your personal information and aims to clarify to all the interested parties the types of data we collect, the reasons for collecting it, and how the users of this site can access, update or delete their personal information.

This policy was prepared in compliance with the General Personal Data Protection Act (Law No. 13.709/18), the Civil Rights Framework for the Internet (Law No. 12,965/14), and the EU Regulation (No. 2016/6790).

1- Who should use this site
Our website should only be used by people over 18 years of age.

2- Data we collect
Our website collects and uses some personal data from visitors and users as follows:
2.1) Personal data
- Full Name;
- Full Address;
- Email address;
- Company name;
- CNPJ (Corporate Taxpayer Identification Number)
- Phone number;
- City and State.
The collection of this data occurs when the user uses the contact form to:
– Contact our customer service;
– Request information about our products and services;
– Request information about our stores;
– So that we can contact the user via email, phone, chat, and text messages to conduct research and/or present products and services.

2.2) Sensitive personal data:
We do not collect sensitive data from our users, meaning those defined in articles 11 et seq. of the General Personal Data Protection Act. We do not request information or collect data about health, political orientation, religious, ideological, or philosophical beliefs, ethnic or racial origin, sexual orientation, union membership, genetic or biometric data.

2.3) Data of children and adolescents:
This site does not collect data on children and adolescents.

2.4) Cookies:
Website cookies are those sent to the user's computer or device, exclusively by the website. The information collected through these cookies is used to improve and personalize the user’s experience, and some cookies may, for example, be used to remember the user’s preferences and choices, as well as to offer personalized content.
The users may oppose the registration of cookies by the website, simply by deactivating this option in their browser. More information on how to do this in some of the main browsers used today can be accessed from the following links:

Internet Explorer: https://support.microsoft.com/pt-br/topic/excluir-e-gerenciar-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Safari: https://support.apple.com/pt-br/guide/safari/sfri11471/mac

Google Chrome: https://support.google.com/chrome/answer/95647

The users may also oppose the use of cookies on the website itself, simply deactivating them when starting to use the website for the first time, clicking on the cookie notice, and then deactivating this option in their browser, to ensure that the Cookie logging has been disabled.
Disabling cookies, however, may affect the availability of some tools and features of the website, compromising its correct and expected functioning. Another possible consequence is the removal of users' preferences that may have been saved, impairing their browsing experience.
Disabling all cookies, however, will not be possible, as some of them are essential for the website to function correctly.

3 – Sharing Data with Third Parties
Data collected through this website may be shared with the following companies, applications, and/or tools:

• We share some data with Google and other Analytics tools to perform analysis and generate reports;
• We may share data with tools for building web pages, and online forms and sending newsletters via email;
• Partner companies or contractors to provide outsourced services such as marketing agencies, management software, automation applications, audits, and/or payment processors;
• Competent judicial, administrative, or governmental authorities, whenever there is a legal determination, request, requisition, or court order.
  
  

This data is shared for the following reasons and the following purposes:

• So that users can receive a browsing experience, offers of personalized products and services, according to their interests;
• For all purposes that the users authorize us at the time of data collection.

In the case of Information to be shared in compliance with a request from a public authority, it will always be carried out by court order, pursuant to Law.
In any case, the sharing of personal data will observe all applicable laws and rules, always seeking to guarantee the security of our users' data, observing technical standards and information security best practices.
By continuing to use this site, you authorize us to share your data.
We reserve the right to share your information, including location, registration, and interest data, with our partners, advertisers, suppliers, and service providers, whenever possible, anonymously, in order to preserve your privacy. Through this document, you expressly authorize such sharing.

4 – External links
If any part of this website has links to other websites, those websites will not operate under this privacy policy.

5 – How long your personal data are stored
The personal data collected through the website are stored and used for the period necessary to achieve the purposes listed in this document and that consider the rights of their holders, the rights of the website controller, and the applicable legal or regulatory provisions.
The minimum storage time is 6 months for behavioral data, according to Article 15 of the Civil Rights Framework for the Internet, and 5 years after the end of the relationship with the user for registration data, according to Article 27 of the Consumer Protection Code.
If requested by the User, the data may be erased before this deadline. However, the data may need to be kept for a longer period, due to law, court order, or fraud prevention (art. 11, II, “a” of the General Personal Data Protection Act “LGPD”, Law No. 13,709/2018), credit protection (Article 7, X, LGPD) and other legitimate interests, pursuant to Article 10 of the LGPD. Upon expiry of the time limit and the legal need, they shall be excluded using safe disposal methods or used anonymously for statistical purposes.
The data is stored continuously as long as the user has an active account on our website and/or continues to use, browse, interact, communicate, and maintain some type of relationship or contact with us.
Once the treatment and/or relationship with the user is completed, observing the provisions of this section, the data is erased or anonymized.

6 – Legal bases for the processing of personal data
We process the personal data of our users on the following legal grounds, which justify the processing of data:
6.1 - Non-sensitive personal data

• with the consent of the holder of the personal data;
• for compliance with a legal or regulatory obligation by the controller;
• for the regular exercise of rights in judicial, administrative or arbitration proceedings;

6.2 – Consent of the Holder

• By using this site, requesting services, and/or providing personal information, the users are consenting to this privacy policy.
• The users, when visiting this website, contacting us, registering, and/or interacting with us, declare that they are aware of this policy and can exercise their rights to cancel their registration, update their personal data and guarantee the veracity of the information provided by them.
• The users may revoke their consent at any time and request the deletion of their data, and, if there is no legal hypothesis that allows or requires the storage of data, the data provided with consent will be deleted.

6.3 - Compliance with legal or regulatory obligations by the controller
Some personal data processing operations, especially data storage, will be conducted so that we can comply with obligations provided for by law or in other regulatory provisions applicable to our activities.

7 – Users' Rights
The website users have the following rights, conferred by the General Personal Data Protection Act:

• Correction of incomplete, inaccurate, or outdated data;
• Anonymization, blocking, or deletion of data that is unnecessary, excessive, or treated in violation of the provisions of the law;
• Information from public and private entities with which the controller conducted shared use of data;
• Withdrawal of consent.
  
  

7.1 – How the holders can exercise their rights
The holders may send an email to: contato@juparana.com.br
To ensure that the users who intend to exercise their rights are, in fact, the holders of the personal data object of the request, we may request documents or other information that may help in their correct identification, to safeguard our rights and the rights of third parties. This will only be done, however, if absolutely necessary, and the applicant will be provided with all related information.
We follow the highest technical standards of information security so that we can protect our users' data.
Even if we do everything in our power to avoid security incidents, a problem may occur exclusively caused by a third party, such as in the case of attacks by hackers or crackers or, even, in cases of the exclusive responsibility of the user, which occurs, for example, when they transfer their data to a third party. Thus, although we are, in general, responsible for the personal data we process, we exempt ourselves from responsibility in the event of an exceptional situation such as these, over which we have no control.
In any case, if any type of security incident occurs that could generate risk or relevant damage to any of our users, we will notify those affected and the National Data Protection Authority about the incident, p the provisions pursuant to the provisions of the Law.

8- Changes to this policy
This version of this Privacy Policy was last updated on: 15/01/2022
We reserve the right to modify the privacy policy at any time, especially to adapt it to changes made to our website, either by making new features available or by canceling or modifying existing ones.
Whenever there is a change, our users will be notified of the change.

9 – How to contact us
To clarify any doubts about this Privacy Policy or about the personal data we process, please contact us via email: contato@juparana.com.br